You keep telling yourself that it’s time to “update your brand,” but since you’ve been through this before, you know all the pieces and parts involved in the process–website, copy, fonts, colors, logos, photography, offerings, ideal clients, and the list goes on.
Just thinking about where to start sends you into overwhelm.
Since it’s not urgent, branding gets pushed down the to-do list. But when someone asks for your url or you get a hot new lead, the black cloud of brand shame rolls in and that “I REALLY need to update my brand” goes back on the to-do list.
It takes time and money to “update your brand” and, unfortunately, you might have experienced what happens when someone doesn’t quite get you so what they deliver back seems “off.” Wasting time or money is never fun.
I get it!
You can demystify the word “brand” and understand the RIGHT pieces and parts, and order of putting the branding puzzle together in a way that won’t cost you tons of money and your sanity.
Even if you feel like you’re all over the place, you do a bunch of different things or you can’t envision what a finished brand looks like, you can get the clarity to create a laser-focused brand that looks, feels and sounds like you.
The first thing you have to do is write everything down, go down a few rabbit holes, connect some dots and can cut through all the clutter to find the essence and throughlines.
It’s learning about all the foundations FIRST so you can drive the rebranding process (not have someone tell you how you should position you and your business).
You can do this yourself, but it’s much easier to do with someone who has spent 20 years building brands and eliciting tears of joy from clients who say, “you get me!”
How we’ll get you crystal clear and confident about YOUR (re)branding in 90 minutes
(without wasting time or money)
Understand how to refine and hone your brand without ever feeling like you need to burn it all down again
Take bold action, knowing you’re on solid ground
Implement the plan on your own OR put the investment of Groundwork Blueprint towards me helping you on your branding or signature process
Use your personalized visual map to get the first “quick wins” and work towards your rebrand in a way that feels totally doable (buh-bye overwhelm)
Know how to tie everything back to the purpose so your brand always feels cohesive and like you from now on
Feel empowered (and even excited) to speak with potential clients
The Benefits...
Introducing...
Groundwork Blueprint
Let me do the heavy lifting–I’ll make it easy for you to dig into the deep questions.
You get to just show up and tell me what excites you about your work and all the possibilities. I listen carefully and capture all the raw materials and ideas for the plan that I will put together.
This isn't a quick-fix or cookie-cutter approach. I’ll focus on clarity and alignment, so every step you take from here feels intentional and true to you.
Groundwork Blueprint gives you the foundational clarity you need before you even think about colors, fonts, logos, copy or websites. This process ensures that everything you create from here on is aligned with your purpose, your audience, and your long-term business vision.
What Makes Groundwork Blueprint Unique?
- Your Trusted Thought Partner (that’s me): I don’t just provide solutions—I partner with you to understand the essence of your brand, helping to unlock the meaningful and strategic elements that drive your business forward.
- The Groundwork Blueprint: Contains your Clarity Map Through visual facilitation and sketchnotes, we create a dynamic, personalized map that brings clarity to your brand strategy and serves as a powerful guide throughout your journey.
This is the first step in ANY project I work on–this sets you up for a successful (re)branding or signature process creation
- Purpose-Driven Profit: Together, we’ll explore how to seamlessly blend your mission with business strategy, ensuring your brand serves both your greater purpose and your bottom line.
- Strategic Depth Over Shiny Veneer: Your custom Groundwork Blueprint isn’t a list of surface level tweaks to your old brand. You get a tailored strategy and foundation that supports long-term, sustainable success. In your plan, you’ll have steps you can take for a “quick win” that will build momentum to tackle the deeper brand stuff.
Jocelyn’s step-by- step guidance (including her dynamic visual mapping) takes the drudgery out of identity/brand work and makes it fast, clear, highly useful and applicable. She’s also there as a champion and guide to implement effectively … helped me get fast results in attracting better, more aligned clients from across the globe.
'She’s also there as a champion and guide to implement effectively'
Founder of the Soul's Calling Academy
Jocelyn's genius is being able to really listen with her whole self and help you see what is in your head. She creates a conceptual map, and then makes it visual, so that right-brain types (like me) can actually see it in front of them. It led to the creation of a book, a certification program, a new brand and new programs and offerings.
'Jocelyn's genius is being able to really listen with her whole self'
- BEV BARNES
- CHRISTINA MERKLEY
Graphic Facilitator, Coach and International Educator at Shift It
The Groundwork Blueprint Plan: contains Brand's Essence & North Star, Uniqueness, Key Brand Messages & Brand Voice.
It's yours to keep! You can take this roadmap and run with it or choose to work with me further to bring the plan to life.
Groundwork Blueprint Plan
I’ll evaluate your current brand and give you tailored recommendations that you can use for quick wins.
I can help you determine if it’s time for a refresh, a full overhaul, or if it's time to brand your signature process.
Brand Audit
90 Minute Strategy Session: You just show up! Let me do the heavy lifting of asking questions, answering any of yours and capturing all the information.
I’ll encourage you to dive into the things that really light you up in your business and life. We’ll have fun.
Tell Me Everything
What's Included:
Step 1: Fill out the form to get started.
Step 2: I’ll review your responses and send you a link to schedule your 1:1 deep dive session and get your prework.
Step 3: We meet for a FUN 90-minute session to review the super EASY pre-session questions you answered. You can submit responses in the way that works best for you (email, shared doc, audio, video).
I'll guide the dive deep into your brand’s essence, strategy, and vision.
After our meeting, I’ll create your custom Groundwork Blueprint Plan—a comprehensive, evaluative guide that merges strategy with creativity and gives you a clear path forward.
How it works
- Kathy Taylor
Jocelyn helped me realize how many of my “random thoughts” could become excellent content with just a bit more fleshing out. Jocelyn listened and was able to see what would be intriguing and attractive to ideal clients AND what I would enjoy writing about and sharing. When she connected dots for me, it was REALLY helpful. I felt understood both personally and professionally.
'When she connected dots for me, it was REALLY helpful. I felt understood both personally and professionally.'
- LAURA CAMACHO, PhD
During the sessions, Jocelyn created a giant visual map of what we discussed to keep track of ideas, clarify concepts and map out an action plan. Not only did I make tremendous progress on my most important project, I learned how to repurpose content in order to amplify my brand message and be more efficient. Having her brain focused on my business felt like I had my own high-powered strategy team.
'Having her brain focused on my business felt like I had my own high-powered strategy team'
Founder, Speak Up With Laura
Founder, Kathy Taylor Coaching
Your just getting started in business. Test your offerings and messaging with clients before committing to branding
You just need a quick fix on your branding
Your not at the point to invest time and money in a rebranding or process creation project
You've been through rebranding before, so you know it's time
You've built your brand on your own and it's time to make it look more professional and polished
Your a "process professional" (coach, consultant, subject matter expert) who wants to create their own signature process that can be trademarked and branded
This is not for you if:
This is for you if:
No. This is the first step in any branding or process development project–I separated it out from my bigger branding packages so now it's a standalone offer. You can take the Groundwork Bluepring Plan I create for you and run with it or hire me to help you execute the plan.
If we work together, you can use the Groundwork Blueprint as a credit towards our future work together. You get value of the Groundwork Blueprint whether we end up working together or not. Win-win.
This is a wonderful opportunity to take pause and work on the foundation of your brand and business. This deep dive will set you up for success in your rebrand whether we work together or not.
You'll get a chance to experience me and my approach before committing to a larger project.
Can I skip the Groundwork Blueprint and go straight to working with you on my brand?
This offer is for coaches, consultants and process professionals. My background is in large organizational brand strategy which I still do, but not under this umbrella. If you're a decision maker in an organization and you're looking to rebrand, you can set up a call here.
Basically, if you're an individual with a business (think "Personal Brand") then this offer is designed for you.
What kind of clients do you work with?
Yes. Some people enjoy intensives where they can spend a short amount of time laser focused on their brand strategy. I host people in Charleston and we can incorporate horse sessions into your brand development.
If you want to learn more about that, send me an email.
Do you ever do VIP Days or In-Person?
- MELISSA BARKER
Jocelyn respects and values collaboration and she encourages creatives to operate in their zone of genius. Jocelyn did a strategic deep-dive and delivered a stunning brand kit and guide to work from which made bringing the website to life much easier!
'She encourages creatives to operate in their zone of genius.'
- Karen Post
Jocelyn is one of my most trusted advisors for critical business challenges. It’s rare to find someone with such a rounded perspective on business and personal growth.
'Jocelyn is one of my most trusted advisors for critical business challenges'
Founder & CEO of WE Inc.
Founder www.homefrosting.com
$750*
Click the button below to get started! Answer a few questions, I'll review and send you a link to book your session.
Let's do it
*payment when you book your session. can be used as a credit on future work together
Have questions? You can book
a 15-minute call here.