How to make sure you get your rebrand right

Before Angie reached out, she was already in the process of brand strategy, website design layout and writing site copy when she came to a standstill, realizing the direction she pointed the creative team was not truly aligned with what she wanted to create.

Before moving forward and developing something that was close but not right, or not right at all, she knew she had to stop the process midstream and do a deeper dive into her mind.

This work was so important to her.

She HAD to get this brand right.

Angie and I mapped out what her bespoke Brand Magic program would look like and what results and deliverables she’d receive.

We worked together for seven sessions, doing that deep dive into her mind to uncover her brand essence, values, committment to this next evolution of work and her most powerful and authentic leadership style.

We found nuggets that translated into powerful messaging and unique positioning, all captured in the visual notes taken during our meetings.

Concurrent to her sessions, Angie played with Pinterest and pulled images that spoke with her.

With all this information and visual brand inspiration in hand, it was time for Jocelyn and her team to work some Brand Magic to create a brand strategy guide and visual assets.

We created:

• A comprehensive strategic brand guide
• Logo
• Wordmark
• Brand pattern
• Color palette
• Typography
• Website mock-up
• Social media template
• Presentation deck template
• Brand voice, personality & positioning

What Angie had to say about the Brand Magic process

Jocelyn has a natural gift of connection and active listening which infuses her work with depth and creativity. Her visual note-taking was extremely helpful for me to actually see our conversations and direction. I had zero doubt that her process, and who she is in it, would unlock the places where I had become stuck.

Because I know Jocelyn’s process is so unique to her, I didn’t consider anyone else for this experience. I was already working with a brand development and design team, and the work Jocelyn and I did only enhanced that relationship.

Over the years, I’ve had several personal brand websites and always struggled doing most of the heavy lifting myself, in conjunction with other strategists/designers. With this new platform and brand, getting the messaging and direction absolutely clear was paramount, no matter what. I knew I wouldn’t be able to get to the clarity I wanted on my own.

I was ready and knew this would move the ball forward. However, doubting myself to be open enough to the process to let the truth come out on paper, and taking the time it takes to work through these areas would probably be the two places that could have stopped me.

In selecting the person or firm I’d work with, it came down to trust.

I trust Jocelyn.

From the moment I met her a few years ago, I knew she was special. Her way of being has her open up the conversation in ways that most strategists don’t. She takes her time.

She has a system that pulls the client forward in a deeply meaningful and fascinating way. She has an innate ability to see people and draw out the magic that is in each of us, then translate that into brand strategy that is truly a work of art.

She is a brand whisperer.

During our work together, I realized just how much my work and brand means to me. Of course I knew that intellectually, but it surprised me how much it is in my bones.

Looking back, I would have gone through this process with Jocelyn FIRST, before engaging another creative team. Having this work in hand makes the rest of the creative process so much easier and better.

I loved all the features of the program, especially our calls together. Her excitement and joy when we would make a connection was very motivating.

There are a few things that make working with Jocelyn unique. She is very visual in her approach, which is helpful to me. She creates visual notes from each conversation. Her line of questioning is incredibly in depth, curious and revealing in where the client actually is in their own process.

She is an excellent brand coach in the environment she creates.

Since we’ve completed our work, I have taken what we created back to my design team. There is more clarity within myself and now I will be able to communicate this to anyone I work with on this brand. All the deliverables Jocelyn and her team created are absolutely spot on amazing.

While I knew I needed help with strategy and messaging, what I truly got was a deep dive into WHY this brand and work is so important to me.

Learn more about Angie Byrd and her work at Our Wild Studio