How to see yourself

What are the ways you’re able…

…to get an accurate read of the label?

(rhyme unintentional, but it works)

“You can’t read the label of the jar you’re in.”

This is one of those metaphors that’s so brilliant you wish you’d come up with it yourself. It’s simple, easy to understand and TRUE.

When you’re inside the jar. You can never “see” yourself as others see you.

It’s impossible to know the impression you make and the impact you have.

So what?

Well, from what I’ve witnessed in my work in branding and coaching, most people underestimate their power and overlook their uniqueness which leads to watering themselves down and falling ill with comparisonitis.

Symptoms include:

• Downplaying their strengths.
• Thinking the people they see who are successful have some “it” factor that they’re born with and they didn’t get that gene themselves.
• Fearing if they’re authentic, they’ll be “too much” or “too out there” or “too polarizing” or “too loud” or “too quiet”

None of this is helpful or true.

You have everything you need to build a unique brand and business that resonates with people you love working with.

Tapping into your uniqueness will help you spend more time working in your zone of genius AND working with ideal clients.

The real problem is, it’s almost impossible to see YOU for yourself.

Helping people uncover and amplify their uniqueness is the core of my work…and guess what?

When I redid my branding last year, I had to hire coaches and branding people to help me see myself.

I had doubts, fears and resistance, but they helped me navigate through to a brand that feels like me and that I love. It’s also helping me attract AMAZING clients.

When you feel stuck or uncertain about your brand message, your brand voice, how you show up and lead or what your superpower is let people help you see yourself.

Whether it’s a brand strategist, your creative allies, past clients or friends, get someone to read the label of your jar.

If you’re looking for some help reading your label, send me a note!