Notes From the Field
How To Hire Your Brand Dream Team Consider these questions your secret weapon to determine what type of expert will best help you level-up your brand. Your answers will help you gain clarity about your needs and screen potential candidates to find the perfect fit for you. For tips on how to know it’s time […]
How do you know it’s time to rebrand? Just like clothing styles, hairdos and hermit crabs, brands need refreshes to stay current. First impressions matter and a brand that’s not visually appealing, looks dated or doesn’t fit your business can send the message to a potential client or customer that you’re operating in the 2010’s. […]
“I don’t want my branding work to win awards. I want my clients to win awards.” -Me This is something that came out during a conversation with a business pal recently who told me that this was messaging “gold” because it’s so different than how most agencies attract clients. Doesn’t every branding consultant/agency think this […]
I have a feeling we’re the same in this way: I’m great at what I do!But I’m hardly a Guru On The Mountain Here To Tell You How To Do Better, Like Me. Nope. I’m a person with multiple passions.And I’m running a business with some of them, just like you.I’m always incorporating new modalities […]
The horses have entered vacation season! Because as you know, Charleston is stinking HOT in the summer. And with the horses needing less from me, I’m returning once again to a season in business where I’m ready for new projects! >> Speaking of new projects: I’m brainstorming an in-person retreat for you, me, and the […]
Repeat after me:When I compare my-multipotentialite-self to specialists, I miss out on what makes my work unique, impactful, and needed. Have you ever even heard the term multipotentialite?Is that you? If you haven’t heard it before, but you’ve ever been perceived as flakey… Here’s an unofficial quiz I created to help you determine your multipotentialite […]
I submerged my thoughts in a Wonder Deep Dive, and I’m sharing what I uncovered… You know that phenomena when you start noticing something and it’s everywhere? I just learned that’s called Baader–Minhoff, btw. When something consistently wanders into my awareness, I dig a little deeper. Currently I’m seeing a lot related to “curiosity” and […]
The last thing I expected when I pressed play on a highly anticipated interview was the series of mini-panic-attacks that followed. Jumping back to earlier this year: Besides some personal health stuff, I’ve been feeling on top of my game. Things I’d scribbled in my planning notebook are taking shape: With that in mind, just […]
Are you an established business owner that’s quick to brush off anything trendy? You might be thinking about trends all wrong. When you hear trends, do you think about ice bucket challenges and dance routines on TikTok?Let me please stop you right there! Great news for you:Participating in trends is not the only way to […]
Whether it’s hanging out in the barn with the horses, or my professional work as a branding expert, my life’s work revolves around depth and connection. I don’t do surface, I don’t do quick fixes, and you might even remember when I wrote about how I don’t do the ever-popular weekend branding intensives. If I’ve […]
What are the ways you’re able… …to get an accurate read of the label? (rhyme unintentional, but it works) “You can’t read the label of the jar you’re in.” This is one of those metaphors that’s so brilliant you wish you’d come up with it yourself. It’s simple, easy to understand and TRUE. When you’re […]
“What stories are you going to tell about us?” she laughed. I laughed, too…nervously. During our session, I’d told stories about my own reflections from the horses and what I’d witnessed as a facilitator in previous equine assisted workshops to illustrate concepts and insights. Her question made me wonder, what had the stories I’d told […]
If I say branding and you think one or more of the following: This note is definitely for you. Inevitably at some point in your business journey you will uncover the need for personal or organizational branding. And in your search to hire an aligned branding expert, you will meet creatives who promise a quick […]
A few years ago, I was on the search for a productivity system that would keep me focused, efficiently schedule every nanosecond of my day and land me in the bullseye of every goal that I set. Because I thought that’s how one succeeds, you set the goal, follow a granular detailed plan and hustle […]
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What's in these? Tips and prompts to help you and move from feeling frazzled to focused about your business and brand.
Notes From the Field
