I play at the foundation

If I say branding and you think one or more of the following:

1. “Yawn”
2. Ummm….fonts, logos, colors? What’s the big deal?
3. That’s something I really need to knock out quick this year.

This note is definitely for you.

Inevitably at some point in your business journey you will uncover the need for personal or organizational branding. 

And in your search to hire an aligned branding expert, you will meet creatives who promise a quick weekend intensive, designed to send you on your way with a look, feel, and messaging strategy that will make a business like yours see success.

But here’s the problem with that: you and your work are highly individual. And a weekend is not enough time to dive beneath the surface of exactly what makes you you.

An effective brand strategy is not about having a:

• list of fonts a business like yours should use, a logo you could find on Canva, and colors that you like well enough
• prescriptive set of instructions on how to show up as yourself
• combination of strategies and tactics that make you seem more “authentic”

A spectacular brand strategy is about having an understanding of yourself and your work that’s so clear you can’t help but know exactly what makes you stand out.

It’s about creating a brand guide together that will anchor you in your purpose for decades to come. 

Proper branding is about asking the tactical questions like–
Who will you work with? Why? Will you share your work on podcasts? Which ones? How often? Why?–and getting into the details too. 

When you take the time to truly get down to the foundation of what you want and who you are, you uncover your own North Star – the piece of your business that will direct and guide you into alignment no matter the external circumstances. 

When you know your North Star you stop searching for the next thing because your brand is your foundation and encompasses precisely who you are.

I hope this begins to illuminate for you exactly why deep, foundational branding work is an essential part of building a life and business that represents YOU in all your fullness!

Foundational Branding always starts with The Groundwork Blueprint.

Taking the time to truly get down to the foundation. I ask for a minimum of seven sessions, and I like to space them out at least a week apart. This magic number and timeframe comes from experimenting with different formats for over a decade with clients–this yields the best results.

How does two months of working together sound?

Considering every piece–large and small–from tactical to intangible. Who are you? And how do people know you? What are all the different facets?

A square peg in a round hole? A multipotentialite? What is your world view? What do your days look like? What is the vision you have for your business> What process will you take your clients through? What does the business model for YOUR success look like?

Utilizing tools to help uncover your truest strengths. Mind-mapping, bespoke writing assignments, my proven framework tailored to your business, collaboration and deep conversation.

Whether it’s personal/organizational branding or the workshops I facilitate with horses, the work I do is about shoring up your foundation, removing distractions and helping you and your business look as good on the outside as it does on the inside.

I believe your brand exists at the DNA level of your business and that it takes time to create work so valuable (your North Star) you’ll return to it again and again.

I can’t wait to get to know you, learn about your business & ecosystem and see what so incredibly unique about you. Because once you know that? Everything else feels more aligned and doable in your life and business.

If you have questions about your own rebrand, get in touch!